Specialist LCD/OLED Supplier

As the new energy vehicle market continues to develop in ways that exceed initial expectations, the automotive industry continues to promote the trend towards "electrification, intelligence, Internet connection" and other technological innovations that, when combined, are driving the continuous demand for on-board displays.

SID Display brought together the industry’s biggest players – including BOE, Samsung Display, Tianma, TCL Huaxin, LG Display, Visionox, AUO and Innolux, among others.

According to India's latest report, Samsung's Image Display Division purchased about 48 million panels in 2021 and shipped 42 million units. In 2022, meanwhile, it plans to purchase 56 million panels and ship 48 million units in 2022. The panels it purchases will be made up of 53 million OPEN Cell LCD TVs, 1 million QD OLED panels, and 2 million WOLED TV panels.

With the explosive growth of new energy vehicles and vehicle intelligence in 2021, in-vehicle display technology has also undergone a period of rapid development. First, end-users and OEMs have begun to pursue multi-screen, high-resolution, and large-size displays. And, secondly, major panel manufacturers have actively adopted diversification strategies based on their own particular strengths and adjusted their own layouts accordingly.  

Lens Technology began to conduct R&D research on AR/VR products, and to develop related products, around five years ago. As such, it was not only one of the first companies in the industry to develop optical, structural, and functional modules, but to also begin mass production of AR/VR products. It also boasts rich technical reserves and global high-quality customer resources.  

AM-OLED shows the current is still in the technology leading period, folding, screen camera, narrow frame, high refresh rate, low power consumption, ultra-thin display technology popular with the market, terminal application penetration accelerated, and gradually from smartphones, smart wear small main penetration areas to the car, laptop size expansion, industry in rapid expansion period, no previous display industry facing cyclical fluctuations, the overall industry pattern initially formed.

Yanshun Chen, BOE’s chairman, recently revealed at the performance exchange meeting that BOE's flexible AMOLED product shipments totaled nearly 60 million pieces in 2021. According to consulting agency data, the company enjoys a global market share of 17%, meaning it ranks second in the world. The company’s goal in 2022 is to ship more than 100 million pieces, a figure which constitutes full production capacity. Production capacity will then be boosted further in 2023, when the company’s Chongqing's flexible OLED production line starts mass production.

Silicon-based OLED is characteristically small in size, lightweight, high resolution, high contrast, all while delivering stable performance with low power consumption. It is the most suitable microdisplay technology for near-eye display devices. As such, silicon-based OLED displays are most commonly used in AR/VR smart wearable products.

What is XR? XR means Extended Reality, contains VR, AR, MR. The Mobile World Congress (MWC2022) was held in Barcelona, Spain, which was when ByteDance（Tiktok）and Qualcomm announced that they will work together to develop XR devices and software to build a global XR ecosystem.