Specialist LCD/OLED Supplier

Huawei AR-HUD uses Huawei's AutOptiX intelligent on-board light technology to bring cars into the era of optical displays. 70 inch at 7.5 m distance, 96 inch at 10 m.

BOE has been selected as the OLED panel supplier for Samsung Electronics' Galaxy Watch 6, which will be launched in the second half of this year, and is expected to start supplying panels in the second quarter, according to South Korean media Hankook.

BOE responded to investors about the development of AR/VR display panels, saying that BOE has provided VR/AR/MR smart applications display solutions, including high PPI, high refresh rate of Fast LCD and ultra-high resolution, ultra-high contrast of Micro OLED (silicon-based OLED) and other representative display technology.

As the new energy vehicle market continues to develop in ways that exceed initial expectations, the automotive industry continues to promote the trend towards "electrification, intelligence, Internet connection" and other technological innovations that, when combined, are driving the continuous demand for on-board displays.

SID Display brought together the industry’s biggest players – including BOE, Samsung Display, Tianma, TCL Huaxin, LG Display, Visionox, AUO and Innolux, among others.

According to India's latest report, Samsung's Image Display Division purchased about 48 million panels in 2021 and shipped 42 million units. In 2022, meanwhile, it plans to purchase 56 million panels and ship 48 million units in 2022. The panels it purchases will be made up of 53 million OPEN Cell LCD TVs, 1 million QD OLED panels, and 2 million WOLED TV panels.

With the explosive growth of new energy vehicles and vehicle intelligence in 2021, in-vehicle display technology has also undergone a period of rapid development. First, end-users and OEMs have begun to pursue multi-screen, high-resolution, and large-size displays. And, secondly, major panel manufacturers have actively adopted diversification strategies based on their own particular strengths and adjusted their own layouts accordingly.  

Lens Technology began to conduct R&D research on AR/VR products, and to develop related products, around five years ago. As such, it was not only one of the first companies in the industry to develop optical, structural, and functional modules, but to also begin mass production of AR/VR products. It also boasts rich technical reserves and global high-quality customer resources.  

AM-OLED shows the current is still in the technology leading period, folding, screen camera, narrow frame, high refresh rate, low power consumption, ultra-thin display technology popular with the market, terminal application penetration accelerated, and gradually from smartphones, smart wear small main penetration areas to the car, laptop size expansion, industry in rapid expansion period, no previous display industry facing cyclical fluctuations, the overall industry pattern initially formed.